PENN Entertainment’s theScore Bet has been named an official NFL sports betting and iCasino partner in Canada. The multi-year agreement gives PENN access to NFL trademarks, team intellectual property, marketing rights and fan experiences around major league events.
Betway has launched its sportsbook and online casino in Alberta’s regulated iGaming market, joining more than 30 operating sites as established operators transition from the province’s grey market. The launch comes ahead of an October deadline for operators to become regulated.
DraftKings has signed an exclusive sponsorship agreement with Prime Video covering NHL on Prime’s Wednesday Night Hockey broadcasts in Canada. The deal gives DraftKings prominent sportsbook and online casino integrations throughout the 2026-27 NHL season and select Stanley Cup Playoff coverage.
Century Casinos has agreed to sell the racing and gaming operations at Alberta’s Century Mile and Century Downs to Highfield Investment Group for $23.2 million as it reduces debt and shifts its focus toward its U.S. gaming operations.
Mexican soccerlegend Guillermo “Memo” Ochoa is fronting a new BC.Game campaign focused on trust, regulation and responsible betting. The partnership comes as the crypto iGaming platform expands its Mexican operation following heightened football betting interest during the 2026 World Cup.
Stake Canada has secured iGaming operator registration from Alberta Gaming, Liquor and Cannabis, clearing a major hurdle toward launching its sportsbook and casino in Alberta. The move marks Stake’s entry into Canada’s expanding regulated private iGaming market.
An AI-generated gambling advertisement featuring Alphonso Davies’ family has highlighted Canada’s growing problem with fraudulent gambling promotions. The fake ad directed users to an offshore casino, raising fresh concerns about deepfakes, unlicensed operators, celebrity misuse and consumer protection across Canada.
BETER has officially entered Canada after securing Gaming-Related Supplier Registration from the AGCO in Ontario. The sports and esports provider can now supply licensed operators with live streams, real-time data, odds and fast-paced betting content across its portfolio.
BetMGM has become the Minnesota Vikings’ official sports betting and online casino partner in Canada. The partnership gives BetMGM access to Vikings branding in Ontario and Alberta and includes a new Vikings-themed casino game launched across both provinces.
