Industry News

Canada ranks 2nd out of 42 countries in a new BettingTop10 study on World Cup 2026 betting engagement, driven by the highest per-fan wager on record, $241.17, even though just 15% of Canadians identify as soccer fans, the lowest share in the entire study

Toronto-based iGaming studio EdgeLabs has partnered with SOFTSWISS to bring more than 50 titles to the SOFTSWISS Game Aggregator, expanding the company's international distribution across Europe, Latin America and CIS markets while giving operators access to its growing portfolio.

BetMGM CEO Adam Greenblatt says the operator is already benefiting from existing MGM Resorts customer relationships following its Alberta launch. Nearly 10% of new BetMGM players have an MGM connection, highlighting the potential power of its omnichannel strategy.

Entain has officially transitioned Sports Interaction and PartyCasino into Alberta's regulated iGaming market, expanding its presence in the province alongside BetMGM. The move gives Albertans more regulated betting and casino options while marking another major development in Canada's growing iGaming industry.

Hard Rock Bet has officially launched its sportsbook and online casino in Ontario, marking Hard Rock Digital's first international expansion. The move brings another major global gaming brand into Canada's competitive regulated iGaming market with more than 3,000 casino games.

Loto-Québec has partnered with Aristocrat Interactive to bring premium online casino games to Québec through Espacejeux. The agreement strengthens the Crown corporation's iGaming strategy while expanding game selection and reinforcing its position as the province's exclusive regulated online gaming operator.

DraftKings has officially entered Alberta's newly regulated iGaming market with both its flagship sportsbook and Golden Nugget Online Gaming, but provincial regulations forced the company to discontinue daily fantasy sports, revealing how Canada's newest gaming market is reshaping operator strategies.

Pure Casino Entertainment has selected Kambi to power its online and retail sportsbook ahead of Alberta's regulated iGaming launch. The partnership strengthens Pure's position in the province's competitive new market and could significantly improve the sports betting experience for Alberta players.

Coolbet is leaving Alberta just before the province launches its regulated online gambling market, ending sportsbook and casino operations after failing to transition into the new licensing system. Here's what the decision means for players and Alberta's historic iGaming rollout.

DAZN Bet, the sports betting and casino arm of global streaming giant DAZN, has officially launched in Ontario, the brand's first North American iGaming market entry. Alberta is next, with a regulated launch slated for July 13, 2026.