Live betting, also referred to as in-play betting, is when gamblers place wagers on a sporting event that has already gotten underway. Just about all major betting sites offer live betting as a core functionality, with most sportsbooks having a live betting page where gamblers can see current sporting events where live odds are offered.
The live betting odds are unique in that they update throughout the game. Betting sites use an algorithm that manages to change the odds according to what is happening live. For example, if you are watching a 0-0 soccer game in the 70th minute, and a team scores a goal, their odds of winning are going to shift dramatically up.
It is a way of wagering that ensures bettors are locked in, and in-the-moment. You can bet on events nearly from start to finish, although some sportsbooks will shut off their live odds in certain circumstances. Still, it is an immersive, can’t-miss experience that is highly popular amongst gamblers of all experience levels.