Bet365 and ALT Sports Data partner up to bring new betting options to the sportsbook
Bet365 and ALT Sports Data announced a partnership that makes ALT Sports Data a global partner. The partnership aims to bring new betting opportunities to Bet365 bettors and a new audience to the sportsbook.
ALT Sports Data CEO Joe Dunnigan commented on the partnership. "We are thrilled to collaborate with Bet365, a true global leader in sports betting," Dunnigan said.
"This partnership marks a significant step in our mission to bring alternative sports into the mainstream. By providing data that drives new and differentiated sports bettors, we are creating a dynamic betting environment that will appeal to a wider range of sports fans."
Bet365 currently offers about 35 sports for their bettors to bet on, many of them mainstream sports that bettors will find on most sportsbooks.
Through this partnership, the sportsbook aims to bring innovative options to their bettors by leveraging ALT Sports Data’s official sports partnerships, official data analytics, real-time information, and unique fan access. According to ALT Sports Data, there is a growing demand for new and unique betting options that appeal to a wide audience. ALT Sports Data recently entered a partnership with Formula 1 to expand betting options for the sport.
New alternative sports coming to Bet365?
A Bet365 spokesperson also commented on the partnership on behalf of the sportsbook. “ALT Sports Data provides us with access to an exclusive audience with advanced insights, and we are excited to partner with an industry leader,” the spokesperson said. “We look forward to integrating new developments as we continue to create the best player experience for our customers.”
Bet365 is planning on diversifying its betting options to grow the sportsbook and improve its position as a market leader. According to ALT Sports Data, this partnership will allow Bet365 to offer more customized and engaging betting markets to attract existing bettors and the more than one billion fans of alternative sports around the world. ALT Sports Data works to deliver critical insights for sports that have been underrepresented in betting markets.
About Bet365 and ALT Sports Data
ALT Sports Data has a ton of partnerships outside of their recent partnerships with X Games and Formula 1. They’re partnered with a few sports betting sites. Some of the other betting sites that they’re partnered with are Caesars Sportsbook, DraftKings, BetMGM, and FanDuel. ALT Sports Data is a data provider with a focus on alternative and action sports.
Some of their other partners are Power Slap, Bare Knuckle Fighting Championship, World Surf League, Monster Energy AMA Supercross, Disc Golf Pro Tour, and more. Bet365 is one of many Ontario sportsbooks. The sportsbook has a partnership with the UEFA Champions League.
