Genius Sports Gains Rights to Serie A Data and Streams
This month, Genius Sports gained rights to distribute and commercialise data and low latency betting video streams for the Italian Serie A soccer league. Genius Sports and Serie A agreed on an exclusive partnership through the 2028/29 season.
“Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorised distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season,” said Luigi de Siervo, Lega Serie A CEO.
Sportsbooks that are partnered with Genius Sports will be given access to data and premium video for Serie A, Coppa Italia, and Supercoppa Italiana fixtures.
As part of the partnership, Genius Sports will gain access to Serie A data that will be used to support a range of editorial activities including broadcast augmentation, match reports, and more. Genius Sports and Serie A will partner to protect data assets by working together on anti-infringement measures to ensure sportsbooks have secure access to content for their customers.
“In this rapidly evolving market, this partnership ensures only verified, official data is commercialised — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors,” de Siervo said.
BetVision
The partnership will also assist with Genius Sports’ BetVision, an interactive live betting product. BetVision was first launched for the NFL on US sports betting sites. BetVision gives bettors a unique live betting experience by letting bettors place bets by touching individual players within the live video. Genius Sports has used BetVision for football and soccer betting.
“We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance,” said Mark Locke, Genius Sports CEO.
About Genius Sports
Genius Sports is a sports technology company. Genius Sports works to transform sports data, fan experiences, and more. Genius Sports has partnerships with the NFL, NCAA, Reddit, and more.
