Stake enters Esports with Team Vitality partnership

Kahfeel Buchanan
By: Kahfeel Buchanan
Aug 04, 2025
Industry News
Photo by Flickr - photosteve101, CC BY 2.0

Photo by Flickr - photosteve101, CC BY 2.0

Stake has entered the Esports world thanks to its latest partnership with Team Vitality. The sportsbook and betting site recently announced their partnership. Stake is one of the latest betting sites to partner with an Esports club.

Highlights

  • Stake and Team Vitality partnership
  • Counter-Strike 2
  • About Stake and Team Vitality

Team Vitality and Stake announce multi-year partnership

Last month, Stake and Team Vitality announced a new multi-year partnership that makes Stake the official international betting partner for Team Vitality’s Counter-Strike 2 roster. This partnership brings together an Esports team and betting site with over one million followers on social media each across Instagram and X/Twitter. “This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global Esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights ,” said Vas Roberts, co-CEO of Team Vitality. Stake’s brand will have a larger presence in the Esports world with this partnership.

Through this partnership, Stake will benefit from prominent jersey placement, brand campaigns on social media, content production, and exclusive access to the players. According to Team Vitality, Stake has a strong ambition of establishing a presence in the Esports world. “This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds Esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena, ” said Akhil Sarin, chief marketing officer at Stake.

Stake supporting Team Vitality

Through this partnership, Stake will play a role in supporting Team Vitality’s Counter-Strike 2 roster at international competitions. Stake’s brand will be featured on Team Vitality’s Counter-Strike 2 digital platforms. Stake and Team Vitality will co-create premium content activations and provide fans with exclusive player access year-round. Stake’s logo will appear on the team’s official jersey.

The partnership was launched in time for IEM Cologne, one of the most iconic and widely followed tournaments on the Counter-Strike circuit. Team Vitality debuted the new jerseys at IEM Cologne 2025 in Germany.

About Team Vitality and Stake

Team Vitality is an Esports club that competes in Counter-Strike 2, Valorant, and League of Legends. Team Vitality has over 750,000 followers on X/Twitter and over 1,000,000 followers on Instagram. Team Vitality has partnerships with ASUS ROG, Tradeit.gg, Credit Agricole, Aldi, and Evnia.

Stake is one of a ton of betting sites that offer a casino and sportsbook. Stake has over 400,000 followers on X/Twitter and over one million followers on Instagram. Stake has partnerships with the UFC, Davis Cup, Everton Football Club, and more.

Kahfeel Buchanan graduated from Toronto Metropolitan University’s journalism program. When not reading, writing, or covering sports, he likes to drink coffee, watch movies, and more. He has years of sports writing and journalism experience. From covering basketball games at Toronto Metropolitan University for the school paper to writing about sports betting, he has published a ton of sports stories throughout his time as a journalist. His work doesn’t end there, Kahfeel wrote a bunch of opinion stories on the Toronto Raptors during his early years as a sports writer, once writing about Fred VanVleet making the NBA All-Star team months before his first All-Star selection in 2022. He works hard to give readers quality journalism and great stories.