River Cree Resort & Casino has selected Gaming Innovation Group (GiG) to power its planned online casino and sportsbook launch in Alberta. The partnership adds an established First Nations-owned operator to the province’s newly regulated iGaming market as competition intensifies.
BetMGM has renewed its multi-year partnership with Edmonton Oilers captain Connor McDavid, extending their collaboration on responsible gambling campaigns. The move follows Alberta’s regulated iGaming launch and comes as licensed operators compete to attract players in Canada’s newest gambling market.
Alberta's regulated online gambling market has reached 50 approved brands following the October 13 deadline for unregulated operators. The milestone marks a major shift for Canadian iGaming, as regulators push offshore platforms to enter the system or leave.
The Alcohol and Gaming Commission of Ontario has fined theScore Bet $200,000 over two unfulfilled cash-out offers on a multi-leg parlay. The penalty comes as Alberta's newly regulated iGaming market creates fresh opportunities and challenges for operators across Canada.
PENN Entertainment’s theScore Bet has been named an official NFL sports betting and iCasino partner in Canada. The multi-year agreement gives PENN access to NFL trademarks, team intellectual property, marketing rights and fan experiences around major league events.
Betway has launched its sportsbook and online casino in Alberta’s regulated iGaming market, joining more than 30 operating sites as established operators transition from the province’s grey market. The launch comes ahead of an October deadline for operators to become regulated.
DraftKings has signed an exclusive sponsorship agreement with Prime Video covering NHL on Prime’s Wednesday Night Hockey broadcasts in Canada. The deal gives DraftKings prominent sportsbook and online casino integrations throughout the 2026-27 NHL season and select Stanley Cup Playoff coverage.
Century Casinos has agreed to sell the racing and gaming operations at Alberta’s Century Mile and Century Downs to Highfield Investment Group for $23.2 million as it reduces debt and shifts its focus toward its U.S. gaming operations.
Mexican soccerlegend Guillermo “Memo” Ochoa is fronting a new BC.Game campaign focused on trust, regulation and responsible betting. The partnership comes as the crypto iGaming platform expands its Mexican operation following heightened football betting interest during the 2026 World Cup.
