Amazon and FanDuel partnership brings bet tracking to Prime Video
As part of a partnership with FanDuel, Amazon announced a bet tracking feature and more for the upcoming 2025-2026 NBA season. Prime Video users can stream NBA games on the streaming service. “Since day one, we've challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,” said Jay Marine, head of Prime Video US, global sports & advertising. “As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video’s comprehensive NBA offerings. As we’ve demonstrated through our coverage of Thursday Night Football and NASCAR, our innovation teams are continuously raising the bar and exploring what is possible within our produced coverage and add-on subscriptions.” Prime Video and FanDuel have joined forces to give bettors another way to experience NBA action.
The opt-in personalized bet tracking feature lets bettors follow their bets on Prime Video while streaming NBA games. Prime Video will display and update active bets during NBA streams for bettors who link their Prime Video profile to their FanDuel account. On stream, Prime Video will also show the won/lost status of bets and progress for bets. According to Prime Video, bet tracking can be turned off in the Prime Video mobile app settings and isn’t mandatory.
More from the partnership
The bet tracking feature won’t let bettors place bets. To go along with tracking personal bets, Prime Video will also provide an immersive odds view experience that gives betting information. Some of the betting information includes live odds, lines and probabilities for popular bets. The types of bets listed were moneyline, spread, player props, totals, game props, and more.
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, president of sports at FanDuel. “By integrating custom content into Prime Video's NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
About FanDuel and Prime Video
FanDuel is one of Ontario’s regulated betting sites. The betting site has a sportsbook and casino. The sportsbook takes bets on the NBA, WNBA, NFL, MLB, NHL, UFC, and more. Some of its other features are live betting, a parlay hub, and more.
Prime Video is Amazon’s streaming service. Prime Video users can stream some of the top leagues including the NBA, NFL, UEFA Champions League, NHL, MLB, AND more. Prime Video also has movies and TV shows.
