CEBL Announces Partnership with BetVictor for 2024 Season

CEBL Announces Partnership with BetVictor for 2024 Season

The Canadian Elite Basketball League will partner with one of iGaming Ontario’s regulated sports betting sites for the upcoming 2024 season. The league and sportsbook are excited about the partnership and growing the CEBL. The announcement comes just ahead of the start of the league’s regular season on May 21 when the Edmonton Stingers play against the Calgary Surge in the season opener. The CEBL continues to look for ways to engage and attract fans.


  • CEBL and BetVictor announce partnership for 2024 season
  • CEBL 2024 championship betting favourites
  • Season starts on May 21

CEBL and BetVictor announce partnership for 2024

BetVictor will be the official sports betting partner for the Canadian Elite Basketball League in 2024 the league announced on May 17. BetVictor became the official sports betting partner of the CEBL in 2023, attempting to increase its presence and brand awareness throughout Ontario and Canada, and will return this year. CEBL co-founder and commissioner Mike Morreale explained their relationship with BetVictor and its importance.

“Over the past year, our partnership with BetVictor has not only delivered unique and entertaining engagement options and experiences for our fans, but also enhanced our CEBL brand on a global scale,” he said. “We look forward to building on that and providing even more personalized and innovative sports betting experiences for basketball fans and fans of the CEBL through BetVictor in 2024.” Not only is BetVictor the official sports betting partner for the CEBL, but the sportsbook is one of the only sports betting sites currently taking bets for the CEBL.

CEBL season begins on May 21

The CEBL regular season is coming up fast. First game of the season will be played on May 21, the Edmonton Stingers vs Calgary Surge. The Scarborough Shooting Stars won the 2023 CEBL championship by defeating the Surge 82-70 in the final. The Montreal Alliance are currently slight betting favourites to win the 2024 championship on BetVictor. The Alliance have +450 odds to win the championship. The defending champions Shooting Stars have the second best odds. They have +500 odds to repeat. The Niagara River Lions and Surge are tied for the third best odds at +550. The Saskatchewan Rattlers have the worst odds.

BVGroup chief commercial officer Brent Almeida also explained the importance of this partnership from BetVictor’s perspective. “We’re thrilled to renew our partnership with the CEBL for the upcoming season and look forward to bringing more exciting content and engagement opportunities to its growing fanbase,” he said.

The CEBL’s growth and other partnerships

“2023 was a record-breaking year for the CEBL in terms of attendance and viewership and similarly, more Canadians than ever made BetVictor their choice for a safe and responsible betting experience. This news underscores our commitment to supporting Canadian basketball and engaging with passionate fans of the sport and we are proud to be a part of the CEBL’s impressive growth!”

The CEBL is also partners with Canada Basketball, Foot Locker, New Era, Lotto Max, TSN, and more according to their website. You can watch the CEBL this year on TSN. For more on the CEBL, a weekly betting show will be available across CEBL+ and on social media. “As part of this partnership, BetVictor will continue as the presenting partner of CEBL+ and through it deliver Canadians free streaming access to all of its live broadcasts during the 2024 CEBL season.”

Kahfeel Buchanan graduated from Toronto Metropolitan University’s journalism program. When not reading, writing, or covering sports, he likes to drink coffee, watch movies, and more. He has years of sports writing and journalism experience. From covering basketball games at Toronto Metropolitan University for the school paper to writing about sports betting, he has published a ton of sports stories throughout his time as a journalist. His work doesn’t end there, Kahfeel wrote a bunch of opinion stories on the Toronto Raptors during his early years as a sports writer, once writing about Fred VanVleet making the NBA All-Star team months before his first All-Star selection in 2022. He works hard to give readers quality journalism and great stories.