Super Bowl Betting Guide for 2023

You are not going to want to miss out on gambling on the Super Bowl, as this is an event that draws a huge amount of bettor attention every year. Every operator will have different odds and markets for the big game, so finding the right betting site is an important step in your betting process. Finding the best Super Bowl betting site depends on your own preferences, but below, we’ll explain some crucial steps to betting on the Super Bowl 2023 in Canada:

Step 1: Do your internet research:

Scroll around our Super Bowl recommended betting sites table above or other sportsbook reviews here on BettingTop10’s and find out more information on various sportsbooks to see what seems like a good fit for the best online Super Bowl betting.

Step 2: Sign up for a few sites of your choosing:

Sign up for any of the sites that appeal to you. Variety is key, as you can see firsthand what works best for you.

Step 3: Find the football section, and click on the big game.

Head to the American Football section to find out how to place bets on the Super Bowl. Click on the game, and you will see all the different options from player props to point spreads. We will elaborate later on the different types of bets available. If you are unfamiliar with odds and values, check out our odds guide.

Step 4: Decide betting amount, and Deposit money:

Come up with your budget amount for the big game. Make sure it’s nothing you’d be uncomfortable losing, as betting is not a guaranteed win. Then, head to your selected Super Bowl betting site, and deposit. Each site has a different deposit process, but it is typically simple and self-explanatory. Many sites offer a sign-up bonus and promotion where they match a portion of your initial deposit.

Step 5: Place your bets!

With your betting site picked out, and your deposit in place, you are now ready to begin betting on the big game.

👉 For additional information read our full guide about How To Bet On The Super Bowl In Canada

In North America, the Super Bowl is the biggest sporting event you’re likely to find. It is pretty much a national holiday, as families and friends gather together to watch an unparalleled exciting event that is non-stop action. Naturally, the significance of this event is not lost on sportsbook operators, who go out of their way to lean into the excitement of the Super Bowl and draw bettors in. 

One of the key ways that sportsbooks will try and lure in new users is with betting bonuses and promotion offers. Bonuses and promotions are offers that are intended to reward bettors for taking a specific action. These rewards can include free bets, enhanced winnings, upgraded odds, and anything in between. Sportsbooks will add more of these offers than ever during the Super Bowl because they know this is a time of increased betting interest.

Some common types of Super Bowl bonuses include but are not limited to:

• Welcome bonuses – the sportsbook will match your first deposit up to a certain number when you join their betting site
• Odds boosts – odds are boosted for certain Super Bowl props or picks
• Parlay incentives – sportsbook will boost your payout when you make a parlay bet
• Free bets – sportsbook will offer a free bet, usually worth $10-$50 on any Super Bowl prop, and many more!

However, most of these offers come with terms and conditions, so be sure to get familiar with those before agreeing to anything!

Once the teams for the NFL’s Super Bowl are decided, the odds you can play with are similar to those you find for regular season games, only with tenfold the number of different betting markets and props to choose from. Until then, however, the most common Super Bowl bet is the outright winner bet.

This is a wager you can place from the ending of the previous year’s big game all the way to the start of this year’s Super Bowl on which team you think will hoist the Lombardi Trophy when all is said and done.

The good thing about outright odds is that they’re always quite high because so much can go wrong or right for any given team in the time between when the wager is made and when the game is played.

At the time of writing, we remain a long way away from the Super Bowl odds being released. The odds are only released when the matchup is set, and they change throughout the week before the Super Bowl as bettor action impacts the odds, and player injuries impact the outcome. Keep an eye on the odds as they change throughout the week to see who professional gamblers, or sharps, are favoring.

The odds are created by oddsmakers, and there are several different types of odds. The most common type of odds you’ll see in Canada is American odds. American odds show bettors how much they’d have to bet to make a $100 profit or how much profit a bet of $100 would make. - shows bettors how much they’d need to bet to make a $100 profit. If something is -200, bettors would need to bet $200 to make a $100 profit. + shows how much profit a $100 bet would make. If something is +200, a $100 bet makes a $200 profit.

The odds could change as we near the big day, so keep your eyes peeled on your favourite operators.

The Super Bowl is a massive global event that sees as much betting action as any single sporting event. Bettors have a huge variety of betting options when it comes to the big game, but for a beginner, the different types of bets can be confusing. For those who don’t know what to bet on the Super Bowl, here’s a breakdown of the different types of bets you can make.

• Moneyline: The Moneyline bet is simple. It is a straight-up bet on who is going to win the game. If your team wins, you make the money, if they lose, you don’t.
• Point Spread: The point spread is a bet where you bet on whether a team will win/lose by a specific margin. For example, the Los Angeles Rams are currently favoured at -4. This means they would need to win by five or more points to cover the spread. If the Bengals lose by three or less or win, the Rams don’t cover the spread.
• Total Points (Over/Under): For this wager, you’re betting whether the two teams will combine to go over or under a total amount of points scored in a game.
• Prop Bets: For the Super Bowl prop bets are a huge betting option. Prop bets cover a massive amount of things, like how many yards a certain player will throw for, how many touchdowns a certain player will score, or who will score the first touchdown. There are more props than can be listed out here, and in the Super Bowl, many of them cover non-football related aspects of the game. This can include details of the halftime show, broadcasters’ commentary, and the length of the national anthem, among many other things.
• Parlay Betting: Parlay betting is when you combine multiple bets to increase the odds. This means if one of the bets you combined in the parlay misses then the whole bet fails even if all other aspects hit. It is a somewhat riskier type of betting.

Betting option beginners should avoid

For the best online Super Bowl betting experience, there are certain types of bets beginners should avoid. If you’re a beginner it’s probably best to steer clear of the deeper game props like quarter scoring or player props and focus more on general bets such as the Moneyline, the point total, or the point spread. Beginner NFL bettors will also enjoy putting down a few shekels on some fun Super Bowl prop bets like the length of the anthem or what order the halftime show artists will perform in to give the game an extra little flavor.

Live betting is a feature that can change the way you bet. Live betting is betting on games that are already going. Most sites have a feature for this form of betting, but some don’t, so look into this before depositing if it’s a feature that is important to you.
Live betting features odds that change as the result of what’s currently happening in the game. If one team goes town 14-0 for example, their odds will be worse than they would be before the game started, so bettors could jump on that if they feel a comeback is likely. Live betting is a way to profit off the game while it has already begun, and bettors have more info to work with.

Live betting is shown in the same place as other odds on most sites, with others having a specific live betting section. Ideally, though, live betting is best done through betting apps. This format makes it simpler and more convenient to make bets from anywhere as the games are going on.

The NFL Playoffs have changed significantly in recent years as the NFL has restructured. Last year, for the first time ever, the NFL had seven teams play in the postseason, with only one team getting a bye. The format is continued this season. Below, we’ll break down how this year’s playoff format will be structured.

There are two conferences in the NFL, the AFC, and the NFC. Each conference has four divisions, with each division housing four teams. Last season, the NFL made another significant change, adding a week to the season and bumping the number of regular season games from 16 games to 17. NFL teams play each team in their division twice, a team from a different NFC and AFC division once, and then three random out-of-division games.

Once the regular season is finished, the teams with the best record in each division will make the playoffs. They account for 4 of the seven teams in each conference that make the playoffs. Then, the three teams with the best record that didn’t win their division in each conference will make the playoffs.

The team with the best record in each conference will get a bye past the first round of the playoffs, which is called the Wild Card round. In each conference, the two seed will play the seven seed, the three seed will play the six seed, and the four seed will play the five seed. The winner of each game moves on to the divisional round. The winner of the divisional round moves on to the Conference Championship, and the winner of that game advances to the Super Bowl.

What did we have this NFL Playoffs season?

This has been a crazy season since the opening kickoff when the Buffalo Bills thoroughly dominated the reigning champions, the Los Angeles Rams. Before the season began, there were a few teams everyone expected to be dominant, and they have mostly lived up to the hype. Popular Super Bowl picks were the Buffalo Bills, Kansas City Chiefs, and Cincinnati Bengals. These teams have all lived up to the hype, looking like the biggest threats to win the AFC and real Super Bowl contenders.

But in the NFC, the Los Angeles Rams, Green Bay Packers, and Tampa Bay Buccaneers were considered likely contenders, and they have looked like they will not be factors in this year’s Super Bowl, unlike the previous two. Instead, the Philadelphia Eagles, San Francisco 49ers, and Dallas Cowboys have absolutely stolen the show. These three teams are jostling for positioning, angling for the 1-seed, and home-field advantage the rest of the way.

Many teams that were expected to be good have come up short this year, like the Denver Broncos, who were a popular betting pick following their trade for Russel Wilson. Meanwhile, the Seattle Seahawks and Detroit Lions, who were both expected to be bottom-feeders, have shown their strength due to resurgent seasons from their quarterbacks and high-powered offenses.

Patrick Mahomes, Joe Burrow, Josh Allen, and Jalen Hurts have been the class of the QB position, and each has a chance at the MVP. Justin Jefferson has had a wide receiver season for the ages, and Micah Parsons, Nick Bosa, and Myles Garrett have shown that the next generation of elite pass rushers has arrived.

It has been a crazy season, and it is certain that the playoffs will be just as exciting

Predicting the Super Bowl before the playoffs is an exercise in futility. I mean, who could have even imagined the Cincinnati Bengals getting hot last season and making a run to the big game? But even still, guessing is what betting is, and there are some teams that are safer bets than others. Let’s look at some of the teams right now that are favored for a trip to Glendale, Arizona, for the 2023 matchup.

Kansas City Chiefs: The Kansas City Chiefs have done nothing but succeed since Patrick Mahomes took the reins. They have played in two Super Bowls and every AFC Championship game since Mahomes took over in 2018. They have made four straight, and after wrapping up the AFC West, many expect that they’ll continue their run of postseason success.

Buffalo Bills: The Bills were the favorite before the season, and all they’ve done since is dominate. Josh Allen has had problems with turnovers, but he is playing at an MVP level. He is a true dual threat, and with Stefon Diggs having another All-Pro caliber year, that offense is dangerous. This could finally be the season the Bills faithful receive that Super Bowl they’ve wanted for so long.

Philadelphia Eagles: The Eagles have been the best team in the league this year when quarterback Jalen Hurts is healthy. He has leveled up this season, playing at an MVP caliber, and the defense has been dangerous. AJ Brown has unlocked a new dimension to the offense, and Devonta Smith is exactly who he was supposed to be coming out of Alabama. They are as deep a team as there is, but most untested in the playoffs.

San Francisco 49ers: The 49ers were very close to beating out the Rams in the NFC Championship game last year, and they look even better this year. With both their starting quarterbacks injured, 7th-round rookie Brock Purdy has stepped in, and the team hasn’t missed a beat. They have the best defense in the league and elite playmakers that savant Kyle Shanahan can maximize, with Christian McCaffrey, Deebo Samuel, and George Kittle.

Cincinnati Bengals: The Bengals have shown that last year was no fluke. They are rampaging through the NFL right now, led by third-year quarterback Joe Burrow who looks like he will be the face of the league for the next decade. Burrow has elite playmakers in Ja’Marr Chase and Tee Higgins, and an underrated defense has really shown its mettle.

Dallas Cowboys: If you ask Cowboys fans, every year is their year. But this one could really be the one. Quarterback Dak Prescott and wideout CeeDee Lamb lead a strong passing option, and Ezekiel Elliot and Tony Pollard are a two-headed rushing monster. The defense is led by one of the best players in the world in Micah Parsons. 

The Super Bowl is a huge event for sports betting, so it’s smart to try and go in with one or two strategies to help ensure you have success betting on the Super Bowl. Here are a couple of our favourites:

• Early Outright Bets: A nice way to give yourself great odds on a top Super Bowl contender is to make an early outright bet on a couple of your favourites (one from each conference is usually smart) when the odds are usually at their highest even for the top teams due to the uncertainty of the offseason. If you have a feeling about a team and they hit a rough patch during the regular season (like the Chiefs this year) putting down on their outright odds to win the Super Bowl at that point (when the odds are likely higher due to poor current form) would be a smart bet as well.
• Follow The Line: There are two full weeks between when the Super Bowl participants are decided and when the game is played, so there’s tons of time for the odds and lines to move and shake one way or the other. Historically, most of the line movement happens shortly after the odds are announced and again in the final 24-48 hours before game time. If you’ve got a number on your mind, simply follow the lines closely during those time periods until they hit your number or at least come close.
• What’s The Script?: When making several bets on a game, it’s smart to consider what kind of game it’s going to be. What kind of game script are you expecting? If you’re expecting a shootout, a bet on the over for the game’s point total should be supplemented with over bets on player passing touchdowns and receiving and rushing yards. This way, if you’re correct about the type of game it’s going to be, you’re winning big without necessarily betting too big.
• Be Safe: The most important strategy is two pronged: don’t over-gamble, and play with a reputable sportsbook. The days and weeks leading up to the Super Bowl are rife with scams and shady businesses shouting from the rooftops, so ensure you’re making your Super Bowl bets with an established, well-known bookmaker. And, more importantly, give yourself a betting budget before the big game so that you can have all the betting fun you can but within your limits.
• Bet with your brain, not your heart: When you’re betting, as painful as it can be, don’t be which team you want to win, bet which team you think will win. Be impartial, and bet the team that you truly believe has the best shot.
• Look at performance trends: In the Super Bowl, both teams are playing at a high level, so this mostly applies to player props. Look at players’ recent performances, especially in the playoff games. They’ll let you know how those players handle the brighter spotlight and the level they’re currently at.
• Matchups are key: Football is a matchup-based game. Take a look at things like teams rushing defence vs the rushing offence they’re playing to find statistics that might lead you to exploitable matchup-based bets.

The NFL has been around since 1920, but we didn’t have the first Super Bowl until 1966, which was won by the Green Bay Packers over the Kansas City Chiefs from the upstart AFL. The NFL and AFL would merge five years later to create the NFL we know today, with 55 Super Bowl-winning teams being presented with the Lombardi Trophy since.

The New England Patriots and the Pittsburgh Steelers share the record with six Super Bowl titles apiece, followed by the Dallas Cowboys and San Francisco 49ers who both have five, and the New York Giants and Green Bay Packers with four each. Here are the final scores for the past 20 Super Bowls:

While Super Bowl betting trends shouldn’t be used as gospel when it comes to informing how and what you bet on, they are still good guidelines and indicators of future outcomes. Kind of like a good jumping off point when you start making your Super Bowl betting decisions. Here are a few useful ones from Super Bowls past:

• 11 – the number of Super Bowl winners in the last 15 years that were backed by the early Super Bowl line movement, so check those Super Bowl lines as soon as they’re released and track that movement
• 1 – the average number of combined points teams have scored in the first quarter of the last 14 Super Bowls, so make sure to smash the first quarter under
• 37 – the number of times the first team to score has won out of 56 Super Bowls
• 14 – the number of underdogs that have covered the spread in the last 20 Super Bowls
• 37 – the number of betting favorites to have won out of 56 Super Bowls
• Four of the Past Five - The number of Super Bowls in the last five years that have gone Under the total

When: 6:30 PM EST, February 12th, 2023

Where: State Farm Stadium, Glendale, Arizona. Home of the Arizona Cardinals

Half-time Show: Rihanna

Where Can I Watch?: Canadians can stream the Super Bowl on DAZN or NBC’s service Peacock or you can watch it on cable on NBC, CTV, or TSN.